Olefins production by steam cracking is among the chemical industry’s largest sources of greenhouse gas emissions. Using resistive electrical heating instead of fuel firing to heat cracking furnaces has the potential to reduce these emissions by 90% or more, and as such is one of the mitigation approaches pursued by the industry. SABIC, BASF, and Linde Engineering are combining efforts to jointly demonstrate two furnace electrification concepts based on different means of resistive heating in a demonstration plant to be started up this year, with the aim of developing electrified cracking technology for industry-wide use. The presentation will introduce the technical concepts and their greenhouse gas mitigation potential, and address how electrification requires changes to heat integration around the cracker, in the context of SABIC’s commitment to progressively mitigate and ultimately eliminate its carbon footprint.