• WPC 2024
  • March 18-22, 2024

Brad Lich

Eastman Chemical Company

Executive Vice President & Chief Commercial Officer

Brad A. Lich is Executive Vice President and Chief Commercial Officer at Eastman. Lich is responsible for the company’s Advanced Materials business segment and circular platform, as well as leadership of marketing, sales, procurement, corporate strategy, and regional leadership. During his time at Eastman, Lich has led several of the company’s transformational initiatives and currently serves as the executive sponsor for Catalysts, the Eastman resource group for advancing women’s careers and leadership development opportunities.

Before joining the executive team in 2014, Lich was vice president and general manager of the coatings, adhesives, specialty polymers and inks business segments. He also served as vice president of global marketing.

Prior to joining Eastman, Lich was co-founder and CEO of CoatingsMart Inc. His work experience also includes serving in various roles with Valspar and Dow.

He holds a bachelor’s degree from Indiana University and an MBA from Northwestern University’s Kellogg School of Management.

Lich and his wife live in Tennessee and have two children. He serves on the Silgan Holdings Board of Directors and has served in leadership roles in industry and civic organizations. His personal interests include golfing and skiing.

Sessions With Brad Lich

Tuesday, 19 March

  • 08:00am - 09:30am (CST) / 19/mar/2024 01:00 pm - 19/mar/2024 02:30 pm

    State of the Industry & Demand for Recycled Content

    Balancing Acceleration and Market Realities

    How the industry navigates short term challenges and long term aspirations.


    Session 1: State of Play of the Industry and Key Developments

    8:00 AM: Welcome & Moderator Remarks - Manuel Prieto, Senior Partner, McKinsey & Company
    8:05 AM: Opening Remarks - Olivier Maronneaud, Global Analytics lead, Methanol & Plastic Circularity, S&P Global Commodity Insights
    8:15 AM: Keynote: Plastics Sustainability and Circularity - Jeremy Wallach, Partner, McKinsey & Company
    8:30 AM: Circular Plastics Economy: From What to How - Yvonne van der Laan, EVP Circular and Low Carbon Solutions, LyondellBasell
    8:45 AM: New Plastic Economy in PETRONAS - Yaacob Salim, Head of Strategic Planning & Ventures, PETRONAS Chemicals Group Berhad
    9:00 AM: Mainstreaming Circularity: A strategic option or a strategic imperative? - Brad Lich, EVP & Chief Commercial Officer, Eastman 
    9:15 AM: Q&A