• WPC 2024
  • March 18-22, 2024

Keith Couch

Honeywell UOP

Senior Director, Business Development

Keith A. Couch is Senior Director of global Technology Sales and Integrated Projects within UOP’s Process Technologies (UPT) business. Keith’s team spans the US, UK, India, China and Malaysia offices. The focus of the organization is to drive improved client value creation and business operations for both discrete and integrated projects. He has over 29 years of international experience that has included Manufacturing, R&D, Field Service, Technical Service, Technical Sales and Business Management. Keith is recognized as a technologist and author with 30 patents and 21 industry publications. He holds a B.S. degree in Chemical Engineering from Louisiana Tech University and a Master of Business Administration from the University of Chicago, Booth School of Business.

Sessions With Keith Couch

Thursday, 21 March

  • 02:00pm - 03:30pm (CST) / 21/mar/2024 07:00 pm - 21/mar/2024 08:30 pm

    Feedstocks & Refining Integration - Session 3

    Session 3: Refinery Petrochemical Integration

    2:00 PM: Afternoon Welcome Remarks - Ravi Narayanaswamy, Vice President, Fuels, Chemicals and Resource Solutions (FCRS), S&P Global
    2:05 PM: Naphta and Fossil Feedstocks - Ravi Narayanaswamy, Vice President, Fuels, Chemicals and Resource Solutions (FCRS), S&P Global + Shiva Gupta, Director of Oil Markets, Downstream and Chemicals, S&P Global Commodity Insights.

    Naphtha plays a crucial role as the primary feedstock in the petrochemical value chain and stands out as the sole growing refined product in our long term forecast. The global perspective on naphtha faces an array of uncertainties. In this presentation, we will delve into the intricate dynamics between naphtha supply and demand, examining its pricing dynamics. Additionally, we will explore the evolving norms over the long term and examine how refiners plan to adapt to the shifting demand for their refined products.

    2:35 PM: Session to be announced - Keith Couch, Senior Director, Business Development, Honeywell UOP LLC.
    3:00 PM: Q&A - Featuring Walt Hart, Olefins Americas Lead, S&P Global Commodity Insights.