Keith A. Couch is Senior Director of global Technology Sales and Integrated Projects within UOP’s Process Technologies (UPT) business. Keith’s team spans the US, UK, India, China and Malaysia offices. The focus of the organization is to drive improved client value creation and business operations for both discrete and integrated projects. He has over 29 years of international experience that has included Manufacturing, R&D, Field Service, Technical Service, Technical Sales and Business Management. Keith is recognized as a technologist and author with 30 patents and 21 industry publications. He holds a B.S. degree in Chemical Engineering from Louisiana Tech University and a Master of Business Administration from the University of Chicago, Booth School of Business.